Don’t let Christmas decorations dent buyer appeal

Mon 06 Dec 2021

Paul Bennett, Director

There is something quite magical about London lit up at Christmas, especially soft twinkling lights against an inky night sky. As well as High Street displays and illuminated landmarks, residential properties play their part in creating a festive atmosphere.

 

Did you know, however, that your decoration selection can impact success if you’re selling or renting out your property in the run up to Christmas? Analysis by mortgage resource hub Bankrate UK found 60% of buyers and renters questioned admitted they had been put off a property by the choice of Christmas decorations.

 

Full of hot air

Research has identified the top five festive turn offs – items that should be avoided at all costs if you have a property on the market. Claiming top spot was large inflatable Christmas characters. While central London residents aren’t known for their love of such additions, now isn’t the time to cave in and buy an oversized inflatable snowman. 

 

In joint second were electronic characters (step away from that waving santa), and religious scenes and statues. Fourth place was taken by garish and cluttered Christmas decors, while excessive external lights completed the top five festive mistakes. 

 

Have yourself a very tasteful Christmas

If you are accommodating property viewings this December, it is possible to add a dash of seasonal spirit in the chicest possible way – and without leaving the St. John’s Wood environs. Here are some decorating ideas to try:-

 

·         Adorn your front door: a classic Christmas wreath is the perfect way to make your façade a touch more festive. Dansk Flower at 2 St. John’s Wood Terrace makes wonderful wreaths that combine flora and fauna with Christmas adornments. If a wreath is too subtle, why not opt for a door arch that bristles with holly, eucalyptus and fir? Find inspiration at The Ivy at 120 St. John’s High Street.

 

·         Set the scene with scent: if you haven’t got the time bake fresh mince pies, you can still perfume the air with seasonal aromas. Head to Lords at Home at 86 Westbourne Grove for an array of reed diffusers and scented candles. Try the cinnamon and orange or the eucalyptus and lime products from Stoneglow.

 

·         Treat your tree to new baubles: if a tree (real, of course) is the focal point of your festive decorations, don’t let the baubles let it down. Head to The Conran Shop at 55 Marylebone High Street for classic glass spheres that would look wonderful paired with soft white fairy lights. 

 

·         Mantlescape to make an impact: the best dressed mantles wear garlands in winter but there’s no need to forage in Regent’s Park or be a professional florist to make an arrangement. VV Rouleaux at 102 Marylebone Lane has a gorgeous selection of pre-made garlands, branches and sprays that can be easily personalised with the store’s Christmas ribbons, bejewelled decorations and whimsical winter birds.

 

If you would like further advice about selling or letting your property this winter, please contact the Behr & Butchoff team today.