5 benefits of buying brand new
Fri 15 Jan 2021
Paul Bennett, Director

Welcome to the world of brand new apartments. No other style of property marries immense beauty with eco benefits, exemplary locations with exquisite finishes and luxurious specifications with concierge services.
London continues to be an epicenter for new build apartments and Behr & Butchoff is thrilled to be an appointed agent for Marylebone Square – a collection of 54 luxury apartments for sale in central Marylebone, with complementary boutiques and restaurants on the ground floor and a versatile community hall.
Marylebone Square is the epitome of apartment living but if you need extra reasons to explore brand new, here are Behr & Butchoff’s top 5 benefits:-
#1 Turn-key ready: just add finishing touches
Whether you’re buying a permanent residence, a second property or an investment, a brand new home presents an exquisitely finished blank canvass – simply organise the addition of furniture and accessories. At Marylebone Square, the base interior features marble, engineered oak and neutrally-painted walls for a versatile, customisable backdrop.
2# Low maintenance lifestyle
Buying brand new is about forgoing a disruptive refurbishment or constant repairs in favour of a smooth, seamless style of living. Modern methods of construction combined with a new build warranty provide a sound structure, while the ‘all new’ elements – new bathrooms, kitchens, fixtures, fittings and appliances – ensure owners are untroubled by maintenance. New doesn’t mean a compromise on character, however, with Marylebone Square paying modern homage to classical Georgian architecture and the quintessentially London mansion block.
#3 Lock-up-and-leave for maximum security
Whether relaxing at home, away on business or visiting faraway shores (we can dream!), nothing beats a new build apartment for utmost security. As in the case of Marylebone Square, apartment developments have perfected the art of the 24-hour concierge – a reassuring barrier between residents and the outside world. There’s also secure residents’ parking for vehicles and bicycles, and a video entry system to the entrance of every property at Marylebone Square.
#4 A superior shared experience
Buying a brand new home is more than buying bricks and mortar – it’s about entering into a new lifestyle. Many of the new developments Behr & Butchoff is involved in selling include gyms, swimming pools or communal lounges. At Marylebone Square, the shared centerpiece is a vast indoor courtyard. This airy garden is planted with silver birch trees and features an elliptical lily pond for quiet reflection. It’s a tranquil oasis lit by plumes of natural light by day, thanks to a glass roof, with atmospheric lighting from dusk.
#5 Enjoy off plan perks
Buying before a development is built – known as buying off plan – brings with it many benefits. Advance reservations mean the purchaser has the pick of the plots, while early-bird buyers can potentially watch the property’s value rise during construction - price appreciation before they’ve even moved in*. The 54 apartments at Marylebone Square, which include 12 penthouses, are due for complete in Q1/Q2 of 2023, yielding some fine off-plan opportunities.
Sell to buy at Marylebone Square
If you have a property to sell in order to reserve at Marylebone Square, please talk to Behr & Butchoff. We will use our co-ordination skills and contacts to dovetail the sale and completion of your existing home with a move to an apartment within the development. Contact us today.
*subject to local market performance as property values may flux between reservation and completion.